Thread: El Grande Lures signs FLW Tour pro, Chad Morgenthaler

CHAD MORGENTHALER SIGNS WITH EL GRANDE LURES

FOR IMMEDIATE RELEASE
February 2, 2010

　
Coulterville, IL – Today El Grande Lures of Linton, Indiana announced that Chad Morgenthaler, an FLW Tour pro from Coulterville, Illinois, has joined the company’s pro-staff.
The timing couldn’t be better. With FLW Tour season about to commence on Louisiana’s Red River, Morgenthaler is on the hunt for monster bass. Fortunately, El Grande’s products should give him the edge he needs. The company’s lures are most frequently used on the big bass factories of Texas and Louisiana, but they’ll work anywhere that trophy bass swim.
"I’m really excited about the opportunity to work with a great soft plastics company like El Grande Lures," Morgenthaler said. "I hope to play an instrumental part in helping to brand and market their products as they broaden and expand their business plan. It is always an honor to be included in the design process while a company ‘tweaks’ their products to maximize their effectiveness."
El Grande’s owner, Jay Schurz, said the following: "We are excited about this partnership as Chad will be instrumental in working directly with me in product design. Chad fully understands our niche in the market, which is creating big soft plastics with industry leading color schemes. We look forward to many years of working with Chad and hope to be an integral part of helping Chad achieve his goals."
El Grande Lures currently has three products in its lineup:

The Gila Monster, an 8 ¾ inch lizard that can be Carolina rigged or Texas rigged;
The El Grande Tube, a flipping tube meant to handle the toughest cover and fish around; and
El Grande Sapo, a soft plastic toad that churns the water like a buzzbait.
All three lures are available in standard colors as well as some patterns unique to El Grande.

Career Highlights & Accomplishments

• Professional Anglers Association, Vice President (6/08/to 6/09 Term)
• Professional Anglers Association Board Member 6/07 to 6/10 Term)
• 2007 Forrest Wood Cup Qualifier
• Toyota Texas Bass Classic Team Captain, 2007 & 08
• Toyota Texas Bass Classic Top 10, 2009
• 3 time Bassmaster Classic Qualifier: 2003, 05 & 06
• 2006 AOY FLW Stren Series Midwest Division
• 2008 Lake Toho Challenge Winner
• 2005 Lake Toho Pro Am Winner
• 10 Bassmaster Top 10 Finishes
• 5 FLW Top 10 Finishes
• Finished 65 times in the money over last 6 years
• Career Winnings $494,000

　
For more information about El Grande Lures, go to www.elgrandelures.com.
For more information about Chad Morgenthaler, go to www.chadmorgenthaler.com.
　
Contact:
Chad Morgenthaler
chad@chadmorgenthaler.com
Phone: 618-713-2796
Jay Schurz
[jay@elgrandelures.com]
812-512-9683

This is great news, congrats to all involved!

Good news Jay - Congrats and lets hope Chad has a cracker season.

Well done Jay. That is great

Stunning Stuff Jay.

Congrats and good luck.

Nice going, well done EG and Co.!